Hi, I’m Natalie.
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Hi, I’m Natalie.
I'm a Content Designer and storyteller. I enjoy design, solving problems and developing helpful, enjoyable digital experiences. For humans.
What does a Content Designer do*?
Or, more specifically: Why isn’t Content Design (or, UX Writing) like copywriting?
Copywriting
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short-form
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punchy
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SELLS
Content Writing
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long-form
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engaging
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INFORMS
Content Design/
UX Writing
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short-form
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user-friendly
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GUIDES
What I do.
In short: UX writing takes a user-centered approach to create an enjoyable experience as the user navigates through digital interfaces.
There can be some overlap, but generally, UX Writing is a delicate mix of balancing user needs with business goals.
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It also means becoming an adamant user advocate.
You have to like people, know them and empathize with them so that you can help them.
* Content Design is also known as UX Writing. I use both terms. Find out more
My Work
What have I worked on as a Content Designer?
Click any of the boxes here and you will be led to some of my favorite projects so far:
Brand Voice & Writing
Style Guide
Connected Car App Enrollment Flow
UX Writing
App Store Marketplace Screens
Market Research Investigation +
Content Writing
Food Trends Report *
* I have also written a variety of content. Take a look here.